Customer Relationship Management - CRM
Customer Relationship Management (CRM) is an umbrella term for all the structures your company uses to guide interactions and relationships with customers.
It includes not only guidelines for how direct interactions take place, but also systems for organizing and tracking all the relevant information — meetings, proposals, sales conversions, and more.
A CRM system pulls together lots of data to show your business how well (or poorly) the relationships with customers are being handled, and how that’s affecting business. So in simplest terms, think of your CRM as a unique system for managing client relationships.
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