Retargeting is an effective form of advertising to stay in front of your interested audience. 95% of consumers visiting your website leave without purchasing or contacting you. Through Retargeting, we display out professionally designed banner ads in front of your visitors across numerous websites they visit after visiting your website. Through custom retargeting, we will display ads tuned to specific product/service they were interested in, to drive higher conversions.
How Retargeting works?
Retargeting only targets people who directly have an interest in products/services you offer, and follows them around when they are considering which company to engage with. By consistently staying in front of these people, we significantly enhance the chances of engagement with your business. Remarketing has been known to increase the recapture rate of visitors up to 40%. In addition to driving direct sales from people clicking on banners ads and converting, retargeting also enables view-through conversions.
Through Google's DoubleClick platform, we will reach out through numerous ad exchanges to cover about 98% of the websites users are visiting online. By continuously optimizing the site placements that yield the best conversions - direct and view-through - we will drive excellent ROI through our high quality retargeting campaigns.
The various types of Retargeting we support are
- Site Retargeting
- Search Retargeting
- Dynamic Retargeting
- Facebook Retargeting
We put your ads on the top of search engines - Google, Bing and Yahoo - when people are searching for products or services you offer.we create very High Quality campaigns for your business. Our team of experienced professionals will optimize your campaigns on ongoing basis to drive the best ROI - in terms of web conversions and phone calls.
Why Choose PPC ?
ROI Driven platform
8 out of 10 web sessions online begin with the search on search engines. 80% of people research online about businesses offering products/services, before deciding to connect with the business to find out more. PPC Advertising enables businesses of any size to appear on first page of Google/Bing/Yahoo, when audience is searching for businesses to engage with.
Pay per Click Advertising gives you the option to choose your keywords, geographical regions and even set specific times for when your ad will show to increase effectiveness and ROI from the PPC campaigns.
Reaching out to the targeted audience online on a consistent and cost-effective basis, produces high ROI.
Your ad appears immediately within 15 minutes the campaigns are launched.
You can assess how well your campaigns do via reports produced on a regular basis. You can find out the conversion rates and cost effectiveness of your ads down to the keyword level.
Cheaper Alternative To Traditional Advertising
Compared to television, newspaper or magazine advertising, PPC is way cheaper and result oriented.
Facebook is by far the biggest social network in the world and Facebook Advertising is the perfect tool to allow advertisers to connect with their users. With over 900+ million active Facebook users worldwide, it is also the most popular social media site in the world. We offer several Facebook Advertising solutions to suit your exact campaign requirements and budget and drive Huge Branding and new leads. Facebook Advertising is the perfect way to reach broad and niche markets precisely. Advertise to your exact audiences, based on specific social and geographical information - age, gender, location, personal interest, job functions (to name a few) can be used to refine targeting. Basically, we define your ideal target audience and then develop a perfect Facebook Advertising campaign to suit!. Our Facebook Marketing Service:
Steps we follow
- Facebook Audience Identification - Finding and targeting your perfect audience including estimated audience size and costs to advertise.
- Facebook Page Development - We can design, build and maintain a bespoke Facebook page to your exact business requirements.
- Creative Design - We will create all images used for the ads with some excellent creative ideas, designed especially for your target audience.
- Statistical Monitoring - Using a combination of Facebook Insights and Google Analytics we are able to report back on the progress of the campaign in detail. This includes demographic data reporting on who is engaging with your ads and page.
- ROI Reporting - We keep you updated with monthly ROI performance reports detailing the exact expenditure vs conversion rate.
We Design Your Ads
We design engaging attractive ad creatives that abide by the guidelines of Facebook. The ads contain all essential components of an ad including call to action to drive engagement from Facebook users. The ad creatives are of various types
- Page post ads : For driving raffic to website
- Page like ads : For increasing quality fans for business Facebook page
- Autoplay video ads : For cost-effective brand awareness
We Target Your Audience
We will target the right audience for your business through various means, a few of which are listed below
- Past clients and prospects of your business
- Interests, behaviors, income-level, job title and more that identifies your audience
- Facebook users that look closest to your website visitors
SEO is the process of continually improving your site to help it perform well organically in the search engines. The end goal is to increase organic traffic and, ultimately, conversion numbers (whether that be sales, enquiries, or anything else).
The most common misconception about SEO is that it is all about ranking for a few core terms. Whilst these may help in pushing traffic to the site, it's more than likely that these selected terms are only driving less than 10% of your site's potential organic traffic, even if the site is performing well for them. Focusing on these rankings as a KPI means that you are effectively ignoring the remaining traffic, and most likely 1000s of other terms that your site could be targeting (if not more).
Our SEO service focuses on continually increasing organic traffic levels and conversion numbers. This includes performing well for a core set of terms and all of their close variants. Alongside this, we carry out ongoing research into what your audience are searching for online and help create relevant content to allow your site to get in front of those people.
How our talented SEO team can help
We are an experienced and talented team of passionate consultants who live and breathe SEO. We believe in building long-term relationships with clients, based upon shared ideals and success. Our SEO agency provides the following and more:
We help you define your SEO objectives & develop a realistic strategy with you. You may have in-house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.
Keyword & Market Research
Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don't make wild estimations or promises we can't keep.
We provide audits which analyse your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.
We analyse your website's structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects of SEO, from site migrations, to schema & more.
Link Building is outdated terminology for marketing online. It's often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today 'link building' encompasses content marketing, PR & outreach to get people talking about your brand.
The backbone of any marketing campaign is compelling content and our team of creative's, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs.
We have developed close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & influencers in various industries & sectors across the world. They rely on our brands for unique views, opinion & timely content.
Reporting & Analysis
We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO INVESTMENT & what matters to your company.
Even the most exceptional content can be lost on the web today. Our SEO outreach team connect your brand & curated content with key online influencers to get people talking about you & sharing your message.
Infographics & Interactive Content
Our team of creatives, designers & developers work alongside our SEO & content teams to ideate, research, design & create remarkable infographics & interactive content for brands that get shared across the web.
Social Media Promotion
While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it's important to reach your audience across all channels & amplify your content & message.
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Fabulous job done within stipulated time and excellent follow-up till completion of project, keep it up."
The entire project was handled professionally & implemented in high note with quality and we are pleased to work with JKSOFTEC. They rendered great support"